If you are a lover of high end fashion, then the name Gucci will ring a bell. But what do you really know about the man behind the great legacy of Gucci? Gucci was founded by an Italian man called Guccio Gucci who was son to an Italian merchant. Born in Florence town in Italy in 1881, he started a reputation that would make his brand internationally recognized. His beginnings were humble and he capitalized in his craftsmanship skills which were his biggest asset. He started working as an immigrant hotel worker in Paris before opening his first shop in the town of Florence. While working at the hotel, he was impressed by the luxurious luggage guests at the hotel brought with them. This motivated him into creating high quality goods. He specialized in making leather goods. In 1920, he opened his first retail shop In Rome. It was a small saddlery shop and he went on to creating one of his very first designs. In his shop he made fine leather goods with a classic stylish twist added to them. The year 1947 saw the creation of the recognized Gucci icon, the leather bag with a bamboo handle. In the 1950s the red stripped trademark was introduced.
Gucci got married to wife Aida Calvelli and together they had a family of six children. He had expansion plans and he wanted to take his products to many people in the market. He started his expansion by opening a retail outlet in Rome in 1938 and later on opened another one in Milan in 1957. A couple of years later he opened up another shop in Manhattan.
His sons (Aldo Gucci, Vasco Gucci and Rodolfo Gucci) joined the family business and together with their father began the journey of creating the great empire of Gucci. He began making some of his classic brands in the 1950s. He made products like ties, shoes and his famous bamboo handle. As time went by, Gucci as a brand started extending its shores and started manufacturing clothes, wallets, watches, jewellery and much more.
Gucci’s sons took over the business upon their father’s death in 1953. They made it a success and opened stores in cities like Paris, London, Beverly Hills, Palm Beach and Tokyo. The 1960s saw the increase of fame to the brand with Hollywood celebrities taking more liking to the brands products. Actors and prominent people like Jackie Kennedy helped achieve the fame by taking photographs with some of Gucci’s products. With the increased liking by celebrities, it helped escalade Gucci success even more.
The brand saw turmoil when family members started disagreeing on some issues. The brand was doing well but some family issues were starting to crop up which affected the brand. One of the family members sold the brand to an Arabic concern in the 1980s. There were several successions after this and in the 1990s the brand welcomed a new executive head. Tom Ford came in and helped bring back Gucci to the centre chic. Right now the brand is one of the leading brands in the fashion industry.